Investigating the effectiveness of advertising on declining social networks

In this paper, we aim to investigate the question if it’s worth it to advertise on declining social networks or not. Our investigations are based on computer simulations using a previously defined and here simplified model of information spreading. To make our results as close to the real life as possible we run simulations both on a real network sample and on several generated networks representing as well classical scale-free-like social topologies as declining social networks. As a result, we found how the continuous destruction of the network affects the spreading, changing also the effectiveness of the advertising.